Post by account_disabled on Dec 23, 2023 19:36:30 GMT -8
If we answer what if we talk about what interests us (which is not necessarily what interests our clients), if we do not use the good terms, if we don't have the same language as those we want to reach: they will never find us. Yet this is what is happening. And it happens like that from the small business to the multinational. No wonder that, according to the Content Marketing Institute, globally, only ¼ (26%) of BtoB marketers and 1/3 (35%) of BtoC marketers are satisfied with the results of their content marketing efforts. This summary may be a little short, but today “everyone” does push marketing. That is to say hope marketing: we do something hoping that something else happens (“Don’t just hope your marketing works).
Here is an anthology of what I was able to find from inbound marketing agencies and Email Data consultants: “ produce interesting content ”: we agree, but how do I know what really interests my targets? “ produce, edit and distribute quality content ”: yes, but on what? “ content that informs and helps to improve one's knowledge of the problem they are facing ”: yes, but how to find the right topics that provide information on real needs and not on what we imagine might be the right topic. “ content that guides and facilitates choices ”: here again, how to find the really good topics. “ content that overcomes arbitrations and provides reassurance in the decision ”: yes, but on what? “ be interesting.
Rovide educational content ”: how to be sure you are covering the right subject. “ give them what they need ”: how do I know what they need? “ identify the challenges of your targets ”: thank you for the advice, but how to do it? “ produce relevant content ”: how to ensure that it is relevant? “ put yourself in your prospect’s place: what information are they looking for first ?” : I would like to know that. “ value-added content ”: how to find it? “ informative and quality content ”: on what. ? “ personalized content serving a purpose ”. “ create targeted content that answers your customer’s essential needs and questions ”: how do you know them? “ Instructive content that speaks to your customers and answers their questions ”: where to find these questions? All these sentences have been taken as they are.
Here is an anthology of what I was able to find from inbound marketing agencies and Email Data consultants: “ produce interesting content ”: we agree, but how do I know what really interests my targets? “ produce, edit and distribute quality content ”: yes, but on what? “ content that informs and helps to improve one's knowledge of the problem they are facing ”: yes, but how to find the right topics that provide information on real needs and not on what we imagine might be the right topic. “ content that guides and facilitates choices ”: here again, how to find the really good topics. “ content that overcomes arbitrations and provides reassurance in the decision ”: yes, but on what? “ be interesting.
Rovide educational content ”: how to be sure you are covering the right subject. “ give them what they need ”: how do I know what they need? “ identify the challenges of your targets ”: thank you for the advice, but how to do it? “ produce relevant content ”: how to ensure that it is relevant? “ put yourself in your prospect’s place: what information are they looking for first ?” : I would like to know that. “ value-added content ”: how to find it? “ informative and quality content ”: on what. ? “ personalized content serving a purpose ”. “ create targeted content that answers your customer’s essential needs and questions ”: how do you know them? “ Instructive content that speaks to your customers and answers their questions ”: where to find these questions? All these sentences have been taken as they are.