Post by account_disabled on Dec 19, 2023 1:08:16 GMT -8
mass-market-Product-2-e1645758389234.jpg Dr. Peeraphong discussed the business outlook for the 1st quarter of 2022. It is expected that the operating results will gradually improve. It is a result of good response from the launch of new products. Adjusting distribution channels to reach more consumers, such as General Trade stores, both in the form of selling products in stores, Store in Store format, and distributing products to Modern Trade stores while the international market recovers. and there are continuous orders For the business plan for 2022, the company has determined 3 main strategies: 1. Develop a new business model (Re Model) 2. Adjust the brand image (Refresh Branding) 3. Adjust the management structure. Increase business efficiency (Re Structuring) to
develop the business back to strength within 3 years, setting Phone Number List a growth target for 2022, revenue will grow not less than 65% or approximately 680 million baht and maintain a net profit rate of not less than 10% and The proportion of income is divided according to distribution channels, consisting of international channels 37%, retail channels (Retail) 27%, wholesale channels (Trading) 24% and E-Commerce channels 12%. From now on, in the domestic market, the company will accelerate the release of new products in the BEAUTY & WELLNESS group to the mass market fully through 13 major distributors nationwide, to General Trade and Modern Trade stores, while BEAUTY BUFFET SHOP will undergo a major makeover. It is expected that all 50 locations nationwide will be completed within the 2nd quarter of 2022. In addition, marketing communications with
a new image. With a full O2O strategy and a variety of presenters As for foreign market channels Currently, the company has products for sale in 13 countries. This year will focus on distributing products into different areas of each country. and market the products to be widely known together with more distributors As for the product license sales model in China, the company plans to expand distributors and the number of licensed products as well. E-Commerce channels will focus on increasing the ability to present products to more consumer groups. Develop an efficient product management system In addition, we have added a variety of product access platforms, including the company's website, leading market places, and social media with potential to meet the needs of customers who want access to all channels, easy ordering, a
develop the business back to strength within 3 years, setting Phone Number List a growth target for 2022, revenue will grow not less than 65% or approximately 680 million baht and maintain a net profit rate of not less than 10% and The proportion of income is divided according to distribution channels, consisting of international channels 37%, retail channels (Retail) 27%, wholesale channels (Trading) 24% and E-Commerce channels 12%. From now on, in the domestic market, the company will accelerate the release of new products in the BEAUTY & WELLNESS group to the mass market fully through 13 major distributors nationwide, to General Trade and Modern Trade stores, while BEAUTY BUFFET SHOP will undergo a major makeover. It is expected that all 50 locations nationwide will be completed within the 2nd quarter of 2022. In addition, marketing communications with
a new image. With a full O2O strategy and a variety of presenters As for foreign market channels Currently, the company has products for sale in 13 countries. This year will focus on distributing products into different areas of each country. and market the products to be widely known together with more distributors As for the product license sales model in China, the company plans to expand distributors and the number of licensed products as well. E-Commerce channels will focus on increasing the ability to present products to more consumer groups. Develop an efficient product management system In addition, we have added a variety of product access platforms, including the company's website, leading market places, and social media with potential to meet the needs of customers who want access to all channels, easy ordering, a