Post by account_disabled on Mar 9, 2024 2:35:18 GMT -8
In the advertising industry, one of the most widespread mantras is the one attributed to Stephan Vogel, creative director of Ogilvy & Mather Germany: “Nothing is more effective than creativity [applied to] advertising. This advertising strategy is more memorable, more long-lasting, can work even with a lower budget and helps to create a community of individuals interested in your products more quickly." This is a very interesting theory that puts creativity at the center of advertising, but is it actually like this? Although advertising (in all its forms) has been one of the pillars of marketing for over a century, advertising agencies have rarely moved away from a standard and direct working method, limiting themselves to showing the product and listing its qualities.
The key points of the article: Creativity can have many forms, but to be effective it needs all its elements Germany Phone Number to be interconnected with each other Knowing how to be creative allows you to increase your chances of impressing the public, distinguishing yourself from your competitors This is because for many years, the only channels available for large-scale advertising campaigns were mainly 3: television, radio and advertisements in newspapers and/or specialized magazines. With commercials no longer than about 30 seconds each or with adverts no longer than a few handfuls of lines, the idea was to show the customer as much as possible in the shortest time possible, thus creating advertisements that were very similar to each other, often repetitive and diversified almost exclusively by the logos of the various products on offer. Thanks to technological development, the diffusion of the digital world on a large scale and the ease of access to the web, new channels and new opportunities have emerged over time to create and employ new marketing strategies.
This process, still ongoing today, has taken its most important steps forward thanks to the introduction, within the ideational process, of creativity as the main element on which to base one's advertising strategy. Especially with the introduction of social networks and the possibility for companies to create and implement specific marketing strategies for this medium, it has become increasingly important to know how to distinguish oneself from one's competitors and convince the customer to prefer their product to that of others. In this article we will deal with: What factors influence creativity within an advertising strategy? Different factors lead to different results Creativity is dependent on the product categories in which it is applied Creativity in advertising with Adv Media Lab The secret of creativity The importance of creativity in an advertising strategy Digital marketing trends 2022 Facing 2022 in the best possible way means quickly immersing yourself in the main digital marketing trends, trying to understand how to exploit them to your advantage and make the most of them.
The key points of the article: Creativity can have many forms, but to be effective it needs all its elements Germany Phone Number to be interconnected with each other Knowing how to be creative allows you to increase your chances of impressing the public, distinguishing yourself from your competitors This is because for many years, the only channels available for large-scale advertising campaigns were mainly 3: television, radio and advertisements in newspapers and/or specialized magazines. With commercials no longer than about 30 seconds each or with adverts no longer than a few handfuls of lines, the idea was to show the customer as much as possible in the shortest time possible, thus creating advertisements that were very similar to each other, often repetitive and diversified almost exclusively by the logos of the various products on offer. Thanks to technological development, the diffusion of the digital world on a large scale and the ease of access to the web, new channels and new opportunities have emerged over time to create and employ new marketing strategies.
This process, still ongoing today, has taken its most important steps forward thanks to the introduction, within the ideational process, of creativity as the main element on which to base one's advertising strategy. Especially with the introduction of social networks and the possibility for companies to create and implement specific marketing strategies for this medium, it has become increasingly important to know how to distinguish oneself from one's competitors and convince the customer to prefer their product to that of others. In this article we will deal with: What factors influence creativity within an advertising strategy? Different factors lead to different results Creativity is dependent on the product categories in which it is applied Creativity in advertising with Adv Media Lab The secret of creativity The importance of creativity in an advertising strategy Digital marketing trends 2022 Facing 2022 in the best possible way means quickly immersing yourself in the main digital marketing trends, trying to understand how to exploit them to your advantage and make the most of them.