Post by account_disabled on Feb 19, 2024 1:00:30 GMT -8
Have you ever noticed that you encounter thousands of logos every day? Imagine; Whether you're scrolling through your Instagram feed, walking your dog, or picking up a few items at the grocery store, you're constantly connecting with brands. Although they may seem insignificant, these small but powerful symbols are an integral part of our daily lives. The logo design you create becomes the face of your business and helps your target audience recognize who you are and what you represent. Let's take a look at the topics we examined in this article: What is a Logo? What is the Purpose of the Logo? Most Important Logo Features Common Uses of Logo What is a Logo? The logo briefly; It is the symbol you use to promote your brand.
The long explanation of what a logo means is as Business & Consumer Email List follows: It is a symbol consisting of words, images and colors used to identify a brand or product. Logos come in a wide variety of shapes and sizes, ranging from simple text-oriented logotypes to abstract logomarks (more on these in a moment). History of the Logo: Believe it or not, the logo concept has actually been around for thousands of years. Think about the primitive cave drawings of early humans and the symbols they used for basic communication. Consider special motifs seen in ancient Egyptian hieroglyphs or medieval family crests (such as House Stark and House Lannister). Although today's modern logos may look and perceive differently, the basic purpose is always the same: recognition . What a logo should be: Paul Rand, the father of graphic design , once said: “A logo does not sell (directly), but it defines.” With this in mind, remember that your logo is the soul of your company, so it should be consistent , recognizable , and evoke a positive or meaningful feeling.
A good logo should reflect the spirit of your brand in all visual elements and in the different channels you will use in your multi-channel sales strategy. Logo types can be divided into many different categories, but if we collect them under three main headings: Logotypes / Wordmarks (word logos), Symbol logos and Hybrid (word + symbol logos). Logotype (Logotypes) Logotype: A font-based logo that puts a business's name front and center. While these are generally the simplest of logo designs, the specific font, size and layout of a wordmark can help reflect your brand's message. Examples of logotypes: Coca-Cola's logo; because in this logo the word "Coca-Cola" is written using a special font and style. Another example is the Google logo. Emblem Logos As the name suggests, these types of logos use symbols to communicate. These graphic-based logos, sometimes called wordmarks or pictograms, require strategic brand awareness and consistency.
The long explanation of what a logo means is as Business & Consumer Email List follows: It is a symbol consisting of words, images and colors used to identify a brand or product. Logos come in a wide variety of shapes and sizes, ranging from simple text-oriented logotypes to abstract logomarks (more on these in a moment). History of the Logo: Believe it or not, the logo concept has actually been around for thousands of years. Think about the primitive cave drawings of early humans and the symbols they used for basic communication. Consider special motifs seen in ancient Egyptian hieroglyphs or medieval family crests (such as House Stark and House Lannister). Although today's modern logos may look and perceive differently, the basic purpose is always the same: recognition . What a logo should be: Paul Rand, the father of graphic design , once said: “A logo does not sell (directly), but it defines.” With this in mind, remember that your logo is the soul of your company, so it should be consistent , recognizable , and evoke a positive or meaningful feeling.
A good logo should reflect the spirit of your brand in all visual elements and in the different channels you will use in your multi-channel sales strategy. Logo types can be divided into many different categories, but if we collect them under three main headings: Logotypes / Wordmarks (word logos), Symbol logos and Hybrid (word + symbol logos). Logotype (Logotypes) Logotype: A font-based logo that puts a business's name front and center. While these are generally the simplest of logo designs, the specific font, size and layout of a wordmark can help reflect your brand's message. Examples of logotypes: Coca-Cola's logo; because in this logo the word "Coca-Cola" is written using a special font and style. Another example is the Google logo. Emblem Logos As the name suggests, these types of logos use symbols to communicate. These graphic-based logos, sometimes called wordmarks or pictograms, require strategic brand awareness and consistency.